Digital Marketing Manager (Tech Industry)

Role Summary

The Marketing Manager is responsible for developing, executing, and optimizing all multi-channel marketing efforts to elevate the brand and drive engagement within the technology sector, particularly in the ERP and digital transformation space. This role requires strong hands-on experience in content creation, digital tools, and translating complex technical concepts into accessible, engaging marketing messages.

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Key Responsibilities

1. Multi-Channel Campaign Execution

• Develop and execute comprehensive multi-channel marketing campaigns across all digital and content platforms.
• Maintain a consistent and professional brand presence across all public platforms using social media scheduling tools.

2. Digital Content Creation & Management

• Craft compelling content using excellent written and verbal communication skills, ensuring clarity and impact for a B2B audience.
• Translate complex technical concepts (related to ERP and digital transformation) into clear, accessible, and commercially engaging marketing materials.

3. Strategy & Collaboration

• Work closely with cross-functional teams to align marketing strategies and initiatives directly with core business objectives and goals.

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What We’re Looking For (Required Qualifications)

• Proven, hands-on experience in a dedicated tech-focused marketing role.
• Specific familiarity with the ERP or digital transformation sector preferred.
• Demonstrated hands-on experience utilizing Canva and social media scheduling tools.
• Strong portfolio showcasing content creation skills across various formats and platforms.
• A highly collaborative mindset and proven ability to successfully work with cross-functional teams.
• Experience with SEO (Search Engine Optimization), including optimizing landing pages, blog content, and metadata to improve search rankings.
• A strong understanding of LinkedIn marketing strategies and execution.
• The ability to interpret basic marketing analytics to iterate quickly and optimize campaign effectiveness.
• Direct experience in B2B or tech-focused marketing, particularly within the SAP or Microsoft ecosystem.